Article about use of ISO 9001:2008 and ISO 9004:2009 in crisis: If only we could go back in time

"This article was first published in the July-August 2009 issue of ISO Focus magazine  http://www.iso.org/isofocus and appears here with the kind permission of ISO Central Secretariat."

"If only we could go back in time"
By: Bob Alisic and José Dominguez

http://www.actinq.nl/upload/articles/Alisic ISO 9004 ISO Focus 2009 07-2.pdf

Working on the principle that the best way to communicate a lesson is a story, this article takes an original approach to demonstrating how ISO 9001:2008 and ISO 9004:2009 can help ensure the sustained success and effective quality assurance of an organization,